Photography courtesy of Dan Lecca
ABOUT FLYING SOLO
In this time of struggling retail Flying Solo has created a model that is more than a clothing store – it’s a proven successful new “retail” business model where a diverse community of fashion designers have banded together to launch revolutionary retail experience that is better for both designers and customers.
Coming into year two, Flying Solo’s taken their idea from a 2500 square foot storefront to a massive 7000 square foot West Broadway flagship in prime SOHO real estate. Fueled and operated by 60+ designer members, Flying Solo provides a supportive structure that includes their retail store a huge pool of stylists, press and buyers, marketing budget, manufacturing resources, and work/office space. The retail experience is a delight for the customer who gets to personally interact and connect with new designers under one roof. Each season culminates with an NYFW runway presentation that not only gives the designers an opportunity to reach a bigger audience, but is a celebration of how FLYING SOLO’s business model allows for independence, profitability, and growth.