CHOCHENG, under the Creative Direction of Cho Cho Cheng, Spring/Summer 2018 Collection did not disappoint with his superb tailoring and subtly dramatic runway show. His attention to detail to the hair, makeup, and styling of the show was also spot on. Though the collection was inspired by the 1957 film, ‘Witness for the Prosecution’, it had a modern day ‘The Stepford Wives’ vibe, however, his design aesthetic was chic, sexier and consistent.
The runway show, carefully curated, kept the attention of the attendees without skipping a beat. Women can mix and match the entire collection while keeping Cho Cho Cheng’s voice while incorporating his designs into their personal wardrobe and can be worn with heels or low-top sneakers.
This was our first time attending CHOCHENG fashion and witnessing his impeccable designs. We are new fans!
September 13, 2017
Skylight Clarkson Sq. in Gallery III in New York City, New York
TÉMOIN – The collection is inspired by the 1957 film, Witness for the Prosecution, starring Marlene Dietrich and the glamour and femininity as exemplified by her personal wardrobe during the golden age of Haute Couture from 1947-1957. Comprised mainly of separates and knits, the collection features a seductively fitted silhouette — jackets and dresses with nipped-in waists and padded shoulders are structured in supple cotton bouclé and finely heathered tweeds of cotton and linen, with touches of embroidered silk lace and signature handmade petals and fans as an embellishment. Striped cotton sweaters are layered to enhance the classic tailoring with nonchalant modernity. Braided knit cardigans and neatly cropped jackets are paired with demure knee-length skirts and shorts, softened with touches of silk crepe. Inspired by Andy Warhol silkscreen portraits of iconic celebrities, the collection is rendered in vivid shades of rose, lavender, violet, and red. Hand embroideries with natural glass beads impart drama and mystery, with a whimsical touch.
CHOCHENG is a womenswear designer label launched by designer Cho Cho Cheng, who studied fashion and costume design at the Parsons School of Design and took an apprenticeship in Savile Row, London to study traditional British tailoring. The first CHOCHENG store opened in 2010 at 838 Madison Avenue, New York, followed by a second store in 2015 at Seasons Place, Beijing.
CHOCHENG’s bespoke and ready-to-wear collections are known for their meticulous detail and 100% natural materials. All fabrics are sustainable and produced in Europe, many exclusive to the label. All garments are hand sewn in London following heritage Savile Row tailoring techniques.