We use street names in Venice Beach for all of our styles because that’s what our brand is. It’s where we live and create.
Ask A Designer: Electric & Rose Clothing is branded behind the surfer and yoga community in Venice Beach, California. A girl who does yoga and her man that surfs.
How did you get your start?
Electric & Rose was created out of doing what we love. The brand is a reflection of our lifestyle living in Venice, practicing yoga, and surfing. We wanted to capture that feeling and out it into something tangible.
What inspired the name Electric & Rose and where do you get your inspiration?
Electric & Rose is named after two streets in the heart of our neighborhood. Our surroundings are endlessly inspiring, full of artists, music, a clash of cultures, our love for each other and our desire create something that reflects the world we want to live in.
Your brand has a very zen feel. Is this on purpose?
No, it’s not on purpose. I think we strive to have a balance of beauty and rebellion. If that comes across as zen, perhaps that’s because the idea of yin and yang is about balance.