Rossi Cole started RLC Decor Lifestyle, a home decor, jewelry, and soy candle brand, from his love for home decor and inspiration from his Aunt Kim.
His goal is to make his brand a globally recognized lifestyle brand.
According to Chron.com, In 2019, the candle industry was valued at $3.54 billion and projected to grow to $6.64 billion by 2027, according to Verified Market Research.
With various candles available on the market, from major suppliers to independent creators, candle market trends have shown no signs of slowing down.
“My biggest challenge is social media. Most of the time, I’m an introvert until it’s time for me to be an extrovert. So, keeping up with posting content and making myself visible on there is a challenge within itself.”
– Rossi Cole, Ceo, RLC Decor Lifestyle
RLC Decor Lifestyle, Rossi Cole Interview
Where did you grow up?
I was born and raised in University City, St. Louis, Missouri.
Is this where RLC Decor Lifestyle is based?
RLC is based out of my condo in Hyde Park, Chicago.
How has your upbringing influenced you and RLC Decor Lifestyle?
My upbringing played a big part in my love for lifestyle and home décor. On the weekends, I would go over to my aunt Kim and uncle Joe’s house, and she would always be creating something.
She taught herself how to sew to where she didn’t need a pattern—sewing everything from clothing, wedding dresses, costumes, curtains, bedding, etc. She has a great taste for interior design when it comes to decorating.
Every piece of furniture would be selective but perfectly curated for each room. And when the holidays came around, she would have the best decorations throughout the house. Memories of spending hours at the fabric stores. Those were fun times as a kid.
Why did you become a Candle Maker?
It was very random on how it started. When establishing my lifestyle concierge service, I felt that I needed a product that paired well with the hospitality aspect of my business. As I began to think of things, candles came to mind, and from there, I started researching Candle Making on YouTube.
Selling candles is a multi-billion dollar industry. What makes RLC Decor Lifestyle unique from your competition?
I believe in my passion, my drive, my attention to detail. I’m a perfectionist and a little bit OCD, so I’m always about the presentation. I want my products to be relatable and something special to brighten your mood.
What are some of your challenges?
My biggest challenge is social media. Most of the time, I’m an introvert until it’s time for me to be an extrovert. So, keeping up with posting content and making myself visible on there is a challenge within itself.
Often, I’m constantly overthinking things and worried about presentation. It’s just a matter of getting out of my own way.
You have a concierge business too. Tell us more about it?
After working in hospitality, hotels, and corporate for 20 years, I decided to create something for me because it’s always been my vision to be an entrepreneur.
RLC Concierge Group specializes in areas of home care (scheduling technicians for repairs or contractors), special event coordinating, and personal administrative/ assistant services.
Our services are an A-to-Z approach to simplifying your daily routine, allowing you more free time to focus on your family and personal needs. We pride ourselves on being the personal liaison and subject matter expert when it comes to maintaining the order of your daily accommodations.
RLC Decor Lifestyle is a lifestyle brand. What products do you sell other than candles to maximize your growth potential?
I make handmade jewelry I design that’s also available on our website. I love home décor, so I’ll be adding home essential collections of decorative objects, vases, trays, pillows, and throws: self-care and wellness journals and inspirational apparel.
What should we expect for Spring/Summer 2022?
You should expect new candle fragrances, new candle vessels, new packaging, and lifestyle essentials.
Stay Social With RLC Decor Lifestyle
www.rlcdecorlifestyle.com
Facebook /rlcdecorlifestyle
Instagram @rlcdecorlifestyle
TikTok @rlcdecorlifestyle
About RLC Decor Lifestyle
A Chicago-based lifestyle brand. We provide 100% Handpoured Vegan Soy Candles for home & small offices, travel candles, home decor, and jewelry.
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