Mission

OBVIOUS represents empowerment, diversity and change. Our growing audience is our biggest asset. They inspire us to create thought-provoking uplifting content, which in return presents the opportunity for inspiration, imagination and evolution. We are the voice for those that do not yet realize they have a voice. We are a team of visionaries dedicated to empowering our readers and making a difference in culture, fashion and lifestyle.

“We treat each issue as if its our first. We owe this to our readers.”

— Jerris Madison, Publisher | Creative Director | Editor in Chief