Visit http://registration.mbfashionweek.com to register.
The Fall 2013 Collections will take place on February 7-14th, 2013 in Lincoln Center’s Damrosch Park. Over 100,000 guests will attend Mercedes-Benz Fashion Week for eight days of runway shows, presentations and special events.
In an effort to make the hectic week of shows as effortless as possible, all registered and approved press applicants will be integrated into the Fashion GPS for Mercedes-Benz Fashion Week portal used by participating event designers. This will ensure you are included in the designer’s synchronized credentialing and event management systems, for a smoother check-in process to each show and a more productive week.
Please reference the below timeline and payment schedule for Press & Industry Accreditation:
December 4, 2012 (12:00 PM): Early Registration is open ($80 fee per individual)
January 11, 2012 (12:00 PM): Deadline for early registration and inclusion in the Press and Industry List
January 11, 2012 (12:01 PM): Late registration opens ($100 fee per individual)
January 21 2012* (12:00 AM): Deadline for inclusion in the Addendum Press and Industry List
January 31, 2012 (12:00 PM): Registration closes online
*Registrations received after January 21st WILL NOT BE CIRCULATED TO DESIGNERS. Approved registrants will receive copies of the official Designer Contact List to apply directly to designers for show invitations. It’s important to note that all materials must be reviewed and approved by these dates for the corresponding inclusions.
REQUIREMENTS:
• EVERY CREDENTIAL REQUIRES A PHOTO. This should be submitted prior to the event to ensure a timely check-in. Only headshots in JPEG format will be accepted. Files must be under 500KB.
• If you registered in the last two years for Mercedes-Benz Fashion Week in New York, please use the same email address and password used last when registering for a credential online.
If you are not directly employed by a major media outlet, are a freelancer or if this is your first time registering for Mercedes-Benz Fashion Week in New York, IMG Fashion will not consider your application without these materials:
• A LETTER OF VERIFICATION SIGNED BY YOUR MANAGING EDITOR/PRODUCER. This must be on company letterhead, from the affiliation you are representing. Please note that submitting false documents will forfeit your application for this and all future events produced by IMG Fashion.
• 2 EXAMPLES OF YOUR PREVIOUS FASHION RELATED COVERAGE. Please be sure to include as much information as possible about your affiliation within your application; website links, editorial tears (scans are acceptable) or other supporting documents.
We highly recommend that you upload these items into your Press & Industry Account. If you are unable to upload these materials to your account, you will need to send two copies of the publication, DVDs, company profile, press kit, etc. via postal mail to the address below.
BE ADVISED THAT REGISTRATION FOR AND INCLUSION IN THE MERCEDES-BENZ FASHION WEEK FALL 2013 PRESS AND INDUSTRY LIST DOES NOT GUARANTEE ACCESS TO SHOWS. DESIGNERS USE THE LIST AS A RESOURCE FOR THEIR INVITATION AND GUEST LISTS. IMG FASHION DOES NOT ISSUE TICKETS OR INVITATIONS TO SHOWS. INVITATIONS ARE SENT DIRECTLY BY THE DESIGNERS’ PUBLIC RELATIONS REPRESENTATIVES. THESE REPRESENTATIVES RECEIVE ALL INFORMATION ENTERED INTO OUR REGISTRATION SYSTEM FOR THEIR USE.
If you have additional questions regarding registration please visit registration.mbfashionweek.com or contact the Credential Office at [email protected] or at 646-871-2404.
In-person registration or inquiries are not accepted at the IMG Fashion office. Please direct all inquiries via the above contact information.
Supporting documents should be mailed to:
Press Accreditation
IMG Fashion
304 Park Avenue South
4th Floor
New York, NY 10010
For interviews or other media requests contact:
Andrew Serrano
PR Manager, IMG Fashion
212.774.4437
[email protected]
Please note:
Registration for Mercedes-Benz Fashion Week Berlin, taking place on January 15-18, 2013, is also now open. For more information, visit berlin.mbfashionweek.com.
NO COMMENT